Dating Advice Logo for In The Now Dating Attract What Matters to Help People Date more Intentionally

You’re Not Alone.

You’re not the only one who feels lost in modern dating...you’re just the only one trying to fix it.

FREE Texting Guide FREE First Date Toolkit Beyond the Match eBook

In The Now helps men cut through the noise, show up with intention, and create real connection again.

Our Dating Improvement Approach

  • Actual Techniques

    Clear, actionable strategies to connect in ways that resonate and feel genuine to you.

  • Focus on Authenticity

    Be yourself, build real confidence, and attract people into your life who align with who you genuinely are.

  • Move Beyond Text & Apps

    Help you move toward real-life connections and conversations that make an impact.
The First Date Toolkit shown on a phone, Computer and an iPad

First Date Advice That Actually Works

Download the First Date Digital Toolkit and make your next first date actually feel good - for both of you.

🛠️ Get the Toolkit Now
Dating and relationship advice ebook, front side on a tablet, phone, and computer

Beyond the Match

Dating Advice in the "App Era"

Wouldn't it be a relief to confidently and genuinely plan dates with someone you're interested in without having to second-guess every word or message? Our bestselling book, Beyond the Match, takes you deeper into how you can move seamlessly and effortlessly from Digital to Deep connections. Discover techniques, customizable scripts, and frameworks designed to elevate every interaction, so you can date and connect with true confidence.

📚 Get the eBook Now

Honest Words From Honest People:

  • Effortless and Meaningful

    "The guides are seriously solid! It’s helped me make new connections that feel effortless and meaningful." - Mark T.

  • More Engaged

    “I’m impressed - it’s straightforward and so helpful. I’m already feeling more genuine in my interactions, and my dates seem a lot more engaged!” - Paulo G.

  • Fresh Perspective

    “Thanks for sharing! I got pretty burnt out from dates going nowhere and InTheNow gave me a fresh perspective and reignited my excitement for dating again!" - Sam B.

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