The Dating Advice You Finally Needed.

In The Now provides actionable dating and self-improvement advice for meaningful connections. Unlike other 'generic' strategies, we focus on techniques that help you stand out while staying authentic to what makes you, YOU.
Our Dating Improvement Approach
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Actual Techniques
Clear, actionable strategies to connect in ways that resonate and feel genuine to you.
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Focus on Authenticity
Learn to be yourself, build confidence, and attract people into your life who align with who you genuinely are.
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Move Beyond Text & Apps
Our resources are designed to help you move toward real-life connections and conversations that make an impact.

Beyond the Match
Dating Advice in the "App Era"
Wouldn't it be a relief to confidently and genuinely plan dates with someone you're interested in without having to second-guess every word or message? Our bestselling book, Beyond the Match, takes you deeper into how you can move seamlessly and effortlessly from Digital to Deep connections. Discover techniques, customizable scripts, and frameworks designed to elevate every interaction, so you can date and connect with true confidence.
Honest Words From Honest People:
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Effortless and Meaningful
"The guides are seriously solid! It’s helped me make new connections that feel effortless and meaningful." - Mark T.
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More Engaged
“I’m impressed - it’s straightforward and so helpful. I’m already feeling more genuine in my interactions, and my dates seem a lot more engaged!” - Paulo G.
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Fresh Perspective
“Thanks for sharing! I got pretty burnt out from dates going nowhere and InTheNow gave me a fresh perspective and reignited my excitement for dating again!" - Sam B.
Popular Blog Posts
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Small Habits, Big Love: How Tiny Changes Can Fix Your Dating Life
Great relationships aren’t built on grand gestures. They’re built on tiny, consistent ones. Day by day. Message by message. Choice by choice. It turns out that healthy relationship habits work the same way as fitness, personal finance, or learning a new language (which I happen to be doing at the...
Small Habits, Big Love: How Tiny Changes Can Fix Your Dating Life
Great relationships aren’t built on grand gestures. They’re built on tiny, consistent ones. Day by day. Message by message. Choice by choice. It turns out that healthy relationship habits work...
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Crush or Confusion? How to Know If Someone Likes You Back
Dating is messy. But it doesn’t have to be confusing. Instead of decoding every glance or DM, pay attention to consistency, curiosity, and effort. Attraction lives in these things...not in perfect lines or Instagram likes. So next time you ask yourself "how do I know if they like me?", pause...
Crush or Confusion? How to Know If Someone Likes You Back
Dating is messy. But it doesn’t have to be confusing. Instead of decoding every glance or DM, pay attention to consistency, curiosity, and effort. Attraction lives in these things...not in perfect...
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Intentional Dating: Attract What Matters and Date Like You Mean It
Dating today can feel like a never-ending treadmill of swipes, texts, and uncertainty. Most people date like they shop on Amazon: mindlessly scrolling, adding things to their cart they don’t really need, and hoping for the best. But dating isn’t a numbers game...it’s a strategy game. And the ones who...
Intentional Dating: Attract What Matters and Date Like You Mean It
Dating today can feel like a never-ending treadmill of swipes, texts, and uncertainty. Most people date like they shop on Amazon: mindlessly scrolling, adding things to their cart they don’t...