
In The Now provides actionable dating and self-improvement advice for meaningful connections. Unlike other 'generic' strategies, we focus on techniques that help you stand out while staying authentic to what makes you, YOU.
Our Dating Improvement Approach
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Actual Techniques
Clear, actionable strategies to connect in ways that resonate and feel genuine to you.
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Focus on Authenticity
Learn to be yourself, build confidence, and attract people into your life who align with who you genuinely are.
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Move Beyond Text & Apps
Our resources are designed to help you move toward real-life connections and conversations that make an impact.

First Date Advice That Actually Works
Download the First Date Digital Toolkit and make your next first date actually feel good - for both of you.

Beyond the Match
Dating Advice in the "App Era"
Wouldn't it be a relief to confidently and genuinely plan dates with someone you're interested in without having to second-guess every word or message? Our bestselling book, Beyond the Match, takes you deeper into how you can move seamlessly and effortlessly from Digital to Deep connections. Discover techniques, customizable scripts, and frameworks designed to elevate every interaction, so you can date and connect with true confidence.
Honest Words From Honest People:
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Effortless and Meaningful
"The guides are seriously solid! It’s helped me make new connections that feel effortless and meaningful." - Mark T.
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More Engaged
“I’m impressed - it’s straightforward and so helpful. I’m already feeling more genuine in my interactions, and my dates seem a lot more engaged!” - Paulo G.
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Fresh Perspective
“Thanks for sharing! I got pretty burnt out from dates going nowhere and InTheNow gave me a fresh perspective and reignited my excitement for dating again!" - Sam B.
Popular Blog Posts
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How Dating in 2026 Will Change (and How to Not Get Left Behind)
Discover How dating in 2026 will change and get ready for the future of dating with our expert insights and guides, including the First Date Toolkit and Beyond the Match ebook.
How Dating in 2026 Will Change (and How to Not Get Left Behind)
Discover How dating in 2026 will change and get ready for the future of dating with our expert insights and guides, including the First Date Toolkit and Beyond the Match...
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Dating with Intention: A Guide to Mindful Relationships
Learn how to master 'dating with intention' and attract meaningful relationships. Get expert tips and guidance to help you achieve your relationship goals.
Dating with Intention: A Guide to Mindful Relationships
Learn how to master 'dating with intention' and attract meaningful relationships. Get expert tips and guidance to help you achieve your relationship goals.
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First Date Dos and Don'ts: Tips for Success
Master the art of first dates with our expert dos and don'ts on a first date guide. Get tips for a successful date and make a great impression.
First Date Dos and Don'ts: Tips for Success
Master the art of first dates with our expert dos and don'ts on a first date guide. Get tips for a successful date and make a great impression.